Predictably Irrational

Predictably Irrational

May 19, 2020 0
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Rs.240.44 Rs.120.22

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty, and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can’t? If an item is “free” it must be a bargain, right? Why is everything relative, even when it shouldn’t be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioral economist Dan Ariely cuts to the heart of our strange behavior, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predictably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behavior. And, by recognizing these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

 

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Review

‘For anyone interested in marketing – either as a practitioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.’ Financial Times

‘A marvelous book that is both thought-provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think

‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

About the Author

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science, and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.


Product details

  • Format: PDF Edition
  • Print Length: 280 pages
  • Publisher: HarperCollins; Expanded, Revised edition (6 March 2009)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B002RI9QJE

Description

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty, and utterly original look at why we all make illogical decisions.

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